When Brandcameo went to press on Monday morning, the number one film in the U.S. was The Last Exorcism. The box office numbers have since been revised and Takers ended up, appropriately, taking the weekend by a mere $100,000. This development doesn't change our analysis of the curious low brand count of the horror genre. It will however change the overall brand count. This means Range Rover (above) will move up a few positions in our 2010 tracker of the big screen's branded product placements and Ford's tie with Apple will, at least temporarily, be in limbo. Brandcameo numbers and tracking will be revised after this coming Labor Day weekend's new number one film. Will a number one Machete result in another Apple product placement? Or will Going the Distance live up to its name and add a different Apple product placement to our tally?
American History
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