A study of a football club website with too-good-to-be-true online fundraising banner (on the main page) showed the following. The banner carefully and accurately the benefits. It says on the banner, the three steps for the organization: Shop 1, 2 Get discounts and savings of 3 Your organization receives a donation for each purchase. The organization has two seasons each year with approximately 300 children participating in each season. Registration information, game data, stock quotes, instructions on the box and contact information are all on the website, we can safely suspect that nearly every parent checks the website at least once a year, and most parents visited the site several times a year. The website averages 300 visitors per Monday In the past 20 months, the flag has not had a single donation or a request for a free membership.
Why have they not?
The main reason for the failure is not necessary for the organization. In general, when people go online to get information that only the information and head on the road. If you shop online, where they shop (usually from the search), and then shop. Most people will not bother, even for 30 seconds gets a free membership of an online shopping mall to check it out. This is the reason why most fundraiser require you to pay for the product, then pocket money when a sale. What happens when your Pee Wee football team was sold to Candy bar money .. but it is optional? I would wager that less than 10% sell Candy Bar ... So in advance.
Now, I am not saying that it does not work, maybe some resources if they were necessary for a free membership for you could buy, and then to direct questions by e-mail campaign. But what I say is not expected that a link or banner on your site and go back to the funds roll in. Instead expect a lot of time and energy, cajoling, recall, and promoting the fundraiser some more earn a few dollars. Then maybe a few years of your non-profit organization can earn a few hundred dollars per year.
What then?
Fundraising discount cards work! On the fundraising front of the card is your organization's name, logo and maturity. The back contains twelve (12) to twenty (20) local dealers who are the sponsors for the card, each with a kind of discount offer or used on a permanent basis for a period of one year. The same soccer organization mentioned above just their first fundraising discount cards and crushed, that the results of online fundraising. The 300 children organization 700 tickets sold so far (2 weeks). Each card is for a profit of $ 8 (larger organizations may have more than $ 8 per card), you do the math. I suspect that we are more than 1200 tickets sold.
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